The importance of storytelling in creating brand identity

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Things to keep in mind to get the results you want.

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A case study of one of the most infamous marketing strategies gone wrong.

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4 tricks to overcome the dread of procrastination.

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Case studies of successful businesses who played their cards right

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A great lesson for all marketing enthusiasts.

Source: BBC


While most brands stay on an eternal drive for a distinguishable brand recall virtue, Netflix has gone one step ahead by bringing a big change to their already vastly popular asset.

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Inside the Shawarma Paradox and its implications for the country.

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A deeper look into the politics involved.


Lessons for all marketers during a PR disaster.

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Anmol Bhotika

Brain capacity filled with weird questions about life, the universe and everything.

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