The importance of storytelling in creating brand identity

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Since my childhood, I’ve always had difficulty memorizing things. People around me believed that I had a learning disability because in their eyes I was struggling to understand new information. However, the reason for this apparent struggle was the fact that my brain is a scavenger. If I could create…


Things to keep in mind to get the results you want.

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What comes to mind when you think of social media marketing?

This is what most beginners would say: Just make an attractive-looking creative or click a nice photo and post it on your brand’s social media account. Then sit back and wait for the likes and comments to roll in…


A case study of one of the most infamous marketing strategies gone wrong.

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You are working laboriously at your shop which you managed to build after years of hard work. Though you know it is a low-paying job, it provides for the means of survival in a slowly developing country. Your attention is then caught by a television advertisement announcing that you could…


4 tricks to overcome the dread of procrastination.

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If you are anything like me, it is always your desire to put out your best effort as you try to be as productive in a day as possible. The satisfaction of knowing that you have exceeded your own expectations in a day is unrivaled. However, only 15% of people


Case studies of successful businesses who played their cards right

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For a larger part of my life I did not understand social media at all, and purposely maintained my distance from all platforms. …


A great lesson for all marketing enthusiasts.

Source: BBC

One of the most outrageous moments of the 2006 film ‘Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan’ was a made-up version of the Kazakh national anthem. It was just one of the many stereotypes that the movie exaggerated as part of its satire on the…


While most brands stay on an eternal drive for a distinguishable brand recall virtue, Netflix has gone one step ahead by bringing a big change to their already vastly popular asset.

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In the present day, there is nothing more ubiquitous in a movie experience than the signature sound of the Netflix theme playing in the background of its logo. …


Inside the Shawarma Paradox and its implications for the country.

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In this country, the usual way of casually greeting someone is by saying ‘habibi’, which translates to ‘my love’. However, in the past few weeks, the words have changed to “hamdellah ’al salama”, or ‘Thank God for your safety’. Lebanon has been suffering from the malpractices of a corrupt government…


A deeper look into the politics involved.

Picture yourself on an idyllic island, living in a rustic village that has been your home for over the past two decades. It is the perfect place for you to recover from a viral infection that has been plaguing the world for five months. The fresh sea breeze and the…


Lessons for all marketers during a PR disaster.

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The quest to stay relevant on social media in the modern age is a double-edged sword. It is no new information that the social media posts made in the past can come back to haunt you, especially if you are a celebrity. …

Anmol Bhotika

Brain capacity filled with weird questions about life, the universe and everything.

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