The importance of storytelling in creating brand identity

Photo by Art Lasovsky on Unsplash

Since my childhood, I’ve always had difficulty memorizing things. People around me believed that I had a learning disability because in their eyes I was struggling to understand new information. However, the reason for this apparent struggle was the fact that my brain is a scavenger. If I could create…

Things to keep in mind to get the results you want.

Photo by NeONBRAND on Unsplash

What comes to mind when you think of social media marketing?

This is what most beginners would say: Just make an attractive-looking creative or click a nice photo and post it on your brand’s social media account. Then sit back and wait for the likes and comments to roll in…

A case study of one of the most infamous marketing strategies gone wrong.

Photo by Ja San Miguel on Unsplash

You are working laboriously at your shop which you managed to build after years of hard work. Though you know it is a low-paying job, it provides for the means of survival in a slowly developing country. Your attention is then caught by a television advertisement announcing that you could…

4 tricks to overcome the dread of procrastination.

Photo by Carl Heyerdahl on Unsplash

If you are anything like me, it is always your desire to put out your best effort as you try to be as productive in a day as possible. The satisfaction of knowing that you have exceeded your own expectations in a day is unrivaled. However, only 15% of people

Case studies of successful businesses who played their cards right

Photo by John Schnobrich on Unsplash

For a larger part of my life I did not understand social media at all, and purposely maintained my distance from all platforms. …

A great lesson for all marketing enthusiasts.

Source: BBC

One of the most outrageous moments of the 2006 film ‘Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan’ was a made-up version of the Kazakh national anthem. It was just one of the many stereotypes that the movie exaggerated as part of its satire on the…

While most brands stay on an eternal drive for a distinguishable brand recall virtue, Netflix has gone one step ahead by bringing a big change to their already vastly popular asset.

Photo by CardMapr on Unsplash

In the present day, there is nothing more ubiquitous in a movie experience than the signature sound of the Netflix theme playing in the background of its logo. …

Inside the Shawarma Paradox and its implications for the country.

Photo by Maxime Guy on Unsplash

In this country, the usual way of casually greeting someone is by saying ‘habibi’, which translates to ‘my love’. However, in the past few weeks, the words have changed to “hamdellah ’al salama”, or ‘Thank God for your safety’. Lebanon has been suffering from the malpractices of a corrupt government…

A deeper look into the politics involved.

Picture yourself on an idyllic island, living in a rustic village that has been your home for over the past two decades. It is the perfect place for you to recover from a viral infection that has been plaguing the world for five months. The fresh sea breeze and the…

Lessons for all marketers during a PR disaster.

Photo by Austin Distel on Unsplash

The quest to stay relevant on social media in the modern age is a double-edged sword. It is no new information that the social media posts made in the past can come back to haunt you, especially if you are a celebrity. …

Anmol Bhotika

Brain capacity filled with weird questions about life, the universe and everything.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store